Baby Boomer Traits
7 Traits to Consider When Addressing Your Senior Audience
Baby Boomers enjoy reading, they want to see everything, spelled in writing, testimonials and editorial advertising are effective ways to spark a personal connection between a customer and the product or service.
Seniors don’t respond to abbreviated language such as “GPS or 24/7/365.”
Boomers are more responsive to traditional marketing methods. They view all purchases a commitment. Static budgets require boomers entering retirement to become a way of spending outside of their strict limits.
Seniors need to build trust with Brands Identifying with the product and developing rapport with the sales people they interact with when deciding to make the purchase.
Sales teams must develop sincere relationships with customers. Share personal stories and experiences which aid in building the rapport needed to make the understanding the life of the boomer over the phone.
People 65+ are now the fastest growing group of social media users and are in it for the exact same reasons as other age groups.
K.I.S.S.is the main rule of the game when advertising to seniors.
