Do You Use Content Upgrades on Your Blog?
By Jill C Klunk Date: 12/12/18
So, what exactly are content upgrades?
Have your traditional bribes or promos, i.e., free reports, e-mail courses lost their juice?
If you answered yes, there is a new way to promote your offers — CONTENT UPGRADES!
Content upgrades are a simple strategy when included in your blog posts, will increase conversions on your site.
It is additional content that your visitors can get access to, in exchange for his/her email address.
It’s a bonus that goes along with the post, and your visitors can get ONLY by signing up.
Your reader reads the post, then sees your additional offer and gives their email address in exchange for a piece of content, i.e., e-book, cheat sheet, etc.
Their e-mail address will automatically be sent to your e-mail in box. You, in turn, send a piece of content that is based on the topic of the post and receive a new subscriber to your e-mail list.
This technique works very well to help you grow your e-mail list and engagement of your post.
Content upgrades are becoming more popular everyday and is why you should consider adding them to your blog posts.
Here are additional reasons why they work well:
1. Less annoying and obtrusive than “pop-up “boxes and they do not interrupt your reading or thought process.
2. Content upgrades offer relevant information to the article they are reading. If they like the article they are signing up.
3. As the curator of the blog you only have to set-it up and the names and e-mails are captured automatically. BINGO!
4. Upgrades can fit in beautifully with other list building techniques. They are a fantastic compliment to all kinds of traffic building tools.
5. Using content upgrades is a great way to repurpose your blogs.
I especially like item five for repurposing of my blogs in social media, podcasts, videos and webinars.
Get your FREE cheat sheet on how to implement Content Upgrades into your blogs TODAY by requesting in the Comment Box below.
Jill Klunk
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