Do You Use Retargeting in Your Business?

Originally published by Jill Klunk January 1, 2016

Photo by rawpixel on Unsplash

I was reading an article the other day by Joshua Gill called “Retargeting — How To Use It To Dominate Your Business” and his opening line was:

“Did you know that 96% of first time visitors on your site don’t make a purchase or convert into a lead?”

WOW! Now that is a real eye opener for those of us who are home-based entrepreneurs. I don’t know about you, but 4% won’t even begin to pay the electric bill.

So, what is the answer?

There are probably several different answers to this but the author states “retargeting gives your business a second chance to get back in front of your potential customers when they leave your site.” He goes on to say that we must “leverage our retargeting” to increase our overall bottom line.

Some business owners feel that just because they get some social shares out of these potential customers that is good enough. And some home business owners and marketers don’t even consider, well alone, use retargeting nor do they see the benefits.

When in fact, if retargeting is used properly it can increase your conversions considerably. This is also called leveraging retargeting.

7 Types of Retargeting