Lesson I Learned From Connie Ragen Green, Author

Jill Klunk September 19, 2018 Category: Client Database

When is your Client Database List big enough?

A day does not go by when I wonder if my Client Database List is too big or too small.

Over the past forty+ years of working, my biggest mistake was not staying in touch with people that I had met or had worked for me. Well, here I am again wondering how big of a Client Database List I need to be profitable in the online business arena and how would I leverage this list to my advantage.

Through the years I have come to realize that one of the most overlooked tools we have, at our fingertips, is our client database and it does not matter how big or small your list is, it is about how you have treated these people and what relationship(s) you have built and continued to nurture by gaining their trust.

I have built a list consisting of friends, family, acquaintances and these are my Sphere of Influence. They are not to be treated as my focus because it is always awkward to try and sell them something and it could damage my relationship with them. As a result, I let them initiate the conversation or contact.

My “A Clients - whom I have created a relationship, are happy with the services I have provided to them and are blessing me with referrals. They are responsible for the lion share of my business. Each of these clients has a lifetime value to my business and deserves special attention.

My “B Clients - my regular fans, are those that I have signed on as an exclusive representational agreement with, i.e., real estate clients — buyers and sellers, affiliates, etc. and are extremely valuable to my business. These people need to be nurtured into becoming my raving fans.

My Unconverted Leads — Those people that have contacted me for additional information about my products and come from various places, blog, web sites, referrals, or any other sources. These people need to be contacted through my drip-mail campaigns on a regular basis until they either, sign up for one of my programs or die. Contact is imperative to convert (re-engage) them into my raving fans. These people go into “my bucket” and fall into my “re-generate program.”

By leveraging each of these groups it will allow me to grow my list, expand my business and create more value.

So, when is your list big enough?

“As soon as you get ten people on your list begin marketing to them as though they were a part of a larger list.” ~ Connie Ragen Green, in her book, “Huge Profits With a Tiny List”

My take away on this is that as soon as I get one person on my list I will start marketing to them. I am a firm believer that word of mouth is the best method for building your business and traffic. So, focus on building your business, one person at a time putting your systems into place, and your income will grow on a regular basis.

In order to build your marketing list you must have a product and I have chosen Medium as my platform and am building my list by blogging daily and telling others through my stories.

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