Lesson I Learned From My Raving Fans
(Repurposed — May 15, 2015)
Do you have raving fans?
Jill C Klunk September 16, 2018 Category: Storytelling
In 1993, the term “raving fans” was coined by author Ken Blanchard. This term describes our customer(s) and clients who are so overwhelmed and floored by the customer service they received that they cannot stop telling all their friends and family about their experience. On the other hand, if they receive bad service they’d tell everyone they know.
For those that do not know me I am a former Senior Real Estate Salesperson (SRES).
Real estate business is, and always will be, a relationship business and it is imperative we treat our customers and clients in the same manner that we wish to be treated — with respect.
My goal is to treat all of my customers and clients with respect, provide them with information so as to be able to make sound decisions on either the selling or purchasing of real estate. As a result, 60% of my business is based on referrals from my past clients (my raving fans).
In a recent article in the “Grand Strander,” a magazine by the Myrtle Beach Chamber of Commerce provided the following suggestions on ways to create raving fans:
- Create a vision for your business and actively pursue it.
My vision is to provide exceptional service to all my Clients by providing them with information on availability of real estate, introduce them to areas of interest, such as Conway, community services, etc.
2. Make sure my vision aligns with my customers’ needs and expectations.
As a part of our initial consultation we discuss what their “dream home” looks like, what type of lifestyle they are interested in, i.e., senior communities, activities, schools, etc. and show them areas that meet their requirements.
3. Give and give a little more.
“You will get all you want in life, if you just help enough people get what they want.” ~ Zig Ziglar
4. Fix mistakes fast. No one is perfect and we all make mistakes. It is how we handle them and be up front with your clients. Notify them immediately to let them you are working on any problem and provide the solution.
5. Educate whenever possible. Every time I take clients out to preview homes I provide them with maps, information on neighborhoods, areas of interest , neighborhood websites, schools, medical facilities and more. This extra service helps to provide rapport and adds value.
Good customer service is what sets us apart and is expected by our clients. Give them something to rave about and it will come back ten-fold.
I choose the topic of raving fans because they are key to the success of my business. Plus, in sharing the importance they serve it is imperative that we let others know about the type of service we supply to our customers and clients by telling our story and blogging daily.
Your raving fans are the most important people in your business.
Do you have a blog? Take action and get started today.
Tags: Storytelling Customer Service Relationships Raving Fans
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