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The Benefits of Setting up a Business Fan Page on Facebook
Facebook is the single biggest social networking site, in terms of number of users. It’s easy to use; you can easily separate business and personal ‘friends’ and it’s a wonderfully simple way to connect with your target audience on a regular basis and in a meaningful way. However, in order to take advantage of all that Facebook offers, you may want to consider setting up a fan page.
What Is a Facebook Fan Page?
A Facebook fan page enables you to drive traffic to a unique place separate from your profile page. It enables you to post all of the information about your business including updates, promotions and events, links to your website and even content.
In fact, some people are foregoing a website all together and using a Facebook fan page as their primary business tool to represent them online. This isn’t necessarily a good idea because Facebook changes their rules often and if your fan page is your only online page then you may run into challenges in the future. However, as a supplemental marketing tool a Facebook fan page is an excellent way to build and grow your audience.
