The Power of Information
The Power of Information
As a former real estate agent I looked at it as journey; it was my responsibility to make it the best journey for my clients. As a real estate professional I wore many hats. One of those hats was being the resource for information, recommendations and suggestions. This approach not only involved constantly collecting helpful information but also cultivating a habit of sharing it with families, friends and business connections.
There were three basic resources that I concentrated on:
1. Housing — What was available and what were my clients looking for.
· Living Options — A list of communities that specialize in senior housing, finding and showing properties that meet the criteria of my clients.
· Temporary Housing — Companies to contact for temporary housing while their home is being remodeled built or their home has been sold and they still have time before they retire.
2. Services
· Home Maintenance and Improvements — lawn care, cleaning services, electricians, painters, landscaping services, power washing, etc.
· A list of local hospitals, clinics, pharmacies that are in close proximity to where they are looking to buy a home.
· Personal Care — Hair and nail professionals
· Financial Services, CPAs, estate and trust attorneys, etc.
· Pet Care — Groomers, veterinarians, dog/cat kenneling, pet-sitting services, etc.
3. Community Resources
· Religious Organizations — The physical location of facilities
· Volunteer Opportunities
· Learning — College classes/campuses, community events, extended learning classes, etc.
· Culture, Entertainment and Community Events — Annual events and festivals, etc.
I was constantly collecting information. It was part of my strategy and business plan on how to better serve my Clients and Colleagues. This is why I had chosen to be a Real Estate Specialist and how I was helping members of our community.
If I did not have the information that someone wass looking for I just say “I’m sorry, I do not have that information at this time, but if you will provide me with your phone number or e-mail I will do some research and get back to you shortly.” This way I was reaching out to them, getting back to them, adding them to my contact list and expanding my services to that individual as well as any one they know.
Provide tips for gardening, how to earn top dollar on their homes, retirement communities, qualifying for a mortgage, providing them with a magnet of local home services, sharing information on my blog, Face book and Fan Page.
I recently was working with a Buyer who was an avid softball player, in the over 50 bracket, and wanted to know if there were any team in the area. While previewing homes in the Market Commons development we stopped at the softball fields and today he is enjoying his new home in Murrells Inlet and playing softball at the Market Commons complex.
I think of myself as a Treasure Trove of information while other agents provide generic, basic information to potential buyers. By providing buyers with this type of service they refer me to their family and friends.
I always focused on my Clients needs by providing them with enough information for them to be able to make sound decisions when it came to purchasing or selling property. I have always been a firm believer that in order to get you need to give.
This is what set me apart from other real estate professionals. As a result, it came back to me tenfold through referrals, repeat business and building lifelong relationships.
It’s not about what you get; it’s about what you give.
Focus on giving your Clients more and the rewards will to.
Originally Posted by Jill Klunk on Feb 22nd, 2015
Network Marketing is my Business … Blogging is my VOICE!
