The Power of Storytelling

April 29, 2019 By Jill C. Klunk Category: Storytelling

Photo by Marc Kleen on Unsplash

Even before primitive societies put chisel to stone and began writing, one group held a special place in these communities because of their communication skills: storytellers.

By weaving compelling narratives, storytellers preserved communal history, entertained their fellows, and delivered motivation when it was needed. Over time, their words moved armies and inspired achievement.

Today, storytelling may seem quaint. It’s not.

Thanks to technology, some of the largest and savviest organizations in the world are discovering that storytelling is even more important today — and more powerful.

Storytelling is so powerful that it should be the primary goal of all your public relations.

In fact, banish the words publicity and public relations from your vocabulary.

Focus on storytelling, and tap into an essential human motivator that has propelled humankind for thousands of years.

When I say “storytelling,” I mean with a capital “S.”

Photo by Alex Read on Unsplash