What is Your Business Posture?
What is your business posture?
When you ask someone what is their business posture they look at you like you have two heads. If someone would have asked me 12 years, when I first got into real estate, I would have said “I’m a REALTOR.” Well, that comment doesn’t pass the “so what” test.
In the Myrtle Beach area there are over 4,000 real estate agents. And surprising enough, some of them do not have a niche or an area they work. They are just there. They haven’t gotten into the “Walking Zombie” category yet, but they do not have a posture either.
OK Jill, what is a business posture?
It is how we, as real estate marketing experts, engage with our prospective Clients, Customers and business partners, i.e., home inspector’s, banking personnel, etc., and what our body language permeates.
In our business language sometimes we don’t always ask the right questions, we worry about what will people think of me. In order to overcome these fears we must do the following:
· Listen to what our customers want, not what you think they want
· What are their needs
· Ask the right questions
· Present to them what is available and
· Show it to them, and
· Let them decide what they want.
These attributes are skills that we must put fear aside and provide them with what they want and need. We are service providers — so provide the service.
Developing strong posture comes from the pride we have in our work, how we are able to help people and taking charge of our futures.
As a real estate professional I am solely responsible for my own success and that comes from strong work ethics, pride in what I do, and helping my Clients find the home of their future.
One of the attributes of having a strong posture is trusting in yourself, knowing that things happen for a reason and that it will work out. Just because they don’t buy on the first outing doesn’t mean NO; It means they aren’t ready or the timing isn’t right.
Real estate is a relationship business and we must build those relationships with our customers so they will know, like and trust us. Thus the importance of having a strong posture, providing them with what they want, follow-up with them and finding a way to make thing work.
Originally published on 5/30/17 by Jill C Klunk
Network Marketing is my business … Blogging is my VOICE!
